Effective Social Media Marketing for Authors

We offer a variety of social media management packages beginning at $100 per month.

We understand that every book is different, and we’re happy to put together a custom package to meet your goals.  If you’d like to discuss your marketing objectives and how our services can support your goals, please give us a call today at 614-805-3982 or email us at marketing@columbuspublishinglab.com.

A Little Vocabulary for Social Media Marketing

A “post” is the placement of content on a social media platform.  We’ll analyze your book to determine which platforms are ideal for your book, including Facebook, Twitter, Instagram, LinkedIn, and Snapchat, and budget your monthly posts across these platforms for maximum effect.

“Cash out the door” is money that we spend to promote your book through third-party platforms. That includes “boosting” content on Facebook, and utilizing pay-per-click opportunities across all platforms.  Our package prices include the amount of “cash out the door” specified.

“Custom graphics” are created by a professional graphic designer who understands your book and message.

Social Media Marketing Packages

All of our packages include a monthly report denoting how your content was placed, your total audience reach, and where we spent cash on your project.

Social Media Marketing Pyramid

Steel – This economical package will greatly increase the reach of the DIY social media manager.  For $100 per month, we’ll place four posts, including at least one with a custom graphic, spend $25 cash out the door, and provide up to one hour of consultation and support.  Expect to reach 1,000 people with your message each month, and gain confidence knowing that your platform is professionally represented.

Bronze – An affordable package for the new book marketer who wants to test the waters of social media and see dramatic results quickly.  For $250 per month, we’ll place eight posts, including at least two with custom graphics, spend $100 cash out the door, and provide up to one hour of consultation and support. Expect to reach a total audience of 2,000-5,000 people.

Silver – A reasonable plan for the book marketer who’s serious about reaching new audiences on social media.  For $600 per month, we’ll place twenty posts, including at least four with custom graphics, spend $250 cash out the door, and provide unlimited support and consultation. We will actively seek out opportunities to involve your brand in appropriate interaction on social media, engaging potential customers and building your network.  Expect to reach 10,000-15,000 people every month.

Gold – A full-service package for a complete social media presence. For $1,250 per month, we’ll place forty posts, including at least four with custom graphics, spend $500 cash out the door, and provide unlimited support and consultation.  We will aggressively seek out opportunities to engage your brand with customers to effectively reach new audiences and grow your network.  Expect to reach 25,000-40,000 people every month.

Platinum – A formidable social media marketing package for the author who wants to grow a platform quickly.  For $1,800 per month, this package delivers fifty monthly posts, including at least eight custom graphics, $800 cash out the door, and unlimited support and consultation.  Our team will aggressively seek out interaction, build your audience, and seek meaningful relationships for organic third-party content placement. Expect to reach at least 50,000 people each month.

Contact us to discuss your book today.  Conversations are free, and we’re happy to take a look at your book and existing social media. Together we will realistically assess your current marketing strategy and set expectations for the marketing we can perform for you.

Call us at 614-805-3982 today, or shoot us an email at marketing@columbuspublishinglab.com.