Doug wrote a children’s book called Colorblind to teach kids (and parents too!) that although families may not look alike, we all have more in common than we think. After his reality TV stint Doug wanted to utilize the platform of fans and followers he’d gained and convert them into readers. He worked with an illustrator who created artwork for the Colorblind storyline, after which Doug had a small test run of books printed.
But the quality of the books and a lack of distribution was limiting Doug’s reach. Every media appearance was an opportunity, but he had no way to connect his potential readers with a high-quality, easily accessible product.
Enter: Columbus Publishing Lab
When Doug contacted us he needed two things: The ability to have professional-quality books printed at an affordable cost, and an outlet for readers to purchase Colorblind that didn’t suck time and energy from Doug’s life. With the next season of Rattled set to air, buzz about the show was growing. It was time to act fast or lose PR.
Just hours after meeting with Doug and learning his situation, the Columbus Publishing Lab team started working to produce a paperback, hardback and e-book version of Colorblind. Our interior designer reformatted the artwork files from Doug’s illustrator, making sure everything was sized, laid out, and formatted correctly for print. Instead of a flimsy stapled paperback, Doug’s books would be professionally bound and printed in vibrant full color, complete with an ISBN, barcode and Library of Congress number.
Within two weeks of that first meeting with Doug our distribution services had Colorblind up for sale on Amazon.com and BarnesandNoble.com. And just like that, when Doug plugs his book in interviews, media appearances and on social media, his followers can easily find, order and receive Colorblind in a seamless process that takes no time from Doug’s busy life.
Because Colorblind is set up with our printer, book copies are available to Doug at a significant discount off the list price. When Doug and his wife Marsadie took Colorblind on the road to conventions, we were able to ship books to venues across the country, ready for them to sign and sell.
Along every step of the publishing process Doug had a personal contact at Columbus Publishing Lab, ready to respond to phone calls and emails without delay, answer questions and provide updates as needed.
“I really appreciate the stellar customer service you’ve shown us so far–you really don’t get it as much these days!”
With the help of Columbus Publishing Lab, Doug Fernbacher was able to publish a beautiful book, make it easily available to readers, and have printed copies readily available for his promotion efforts. He owns 100% of his rights, and the only upkeep to deal with is cashing a check for quarterly sales.
Whether you want control over every step of your book project, or you’re short on time and need us to handle the details, Columbus Publishing Lab can provide a custom publishing experience to fit your needs. Don’t let that manuscript sit in a drawer.