I’m a bit of a handyman. I live in an old two-story farmhouse, and there’s always something to be fixed, updated or remodeled. Most of the work I can do myself—in fact, there are very few times that I need to call in a “professional,” (a fact I’m very proud of). I save a lot of money by doing the work myself, and truthfully I enjoy it.
But on the occasions that I do call someone in, I’m almost always impressed with the results. The right home repair professional knows how to make everything come together just right, it always looks so clean and perfect when they’re done.
A professional does the exact same job as I would do, and follows the same functional steps, but they bring three important things to the table:
- They do this task everyday, so they’re practiced.
- The have exactly the right tools for the job.
- They know all of the tricks and all of the pitfalls, so it turns out just right.
My wife’s 90-year-old grandmother moved in with us this fall, so with only one bathroom upstairs we added a first floor bedroom and bathroom for her over the summer. I ended up doing most of the work myself.
I had done each of the individual tasks involved in building an addition at least one time before here or there, but I don’t do any of them frequently and I’d never done all of the pieces at once. I was out of practice.
Sometimes I would find myself reaching for the vice grips, instead of whatever specialty wrench the job required, because I didn’t want to drop $60 for a tool I was only going to use once. It worked, but the nut would end up with little scratches on it or something would be just a degree off-center. Or I’d find myself trying to make a hole-saw work that wasn’t exactly the right size, because I didn’t want to run out to the hardware store again.
And sometimes, I’d get halfway through a job and think, “I wish I would have started on the other side of the room.” I just didn’t have enough experience to recognize all of the ways to make the job perfect, or to see all of the areas which might be more difficult.
It was all little tiny things. Things you wouldn’t notice individually unless you knew what to look for. But taken as a total, there is a perceivably lesser quality to my handiwork than that of a professional.
I did hire a plumber to install the shower for me. He knew exactly what he was doing. He did it in half the time I would have because he does that kind of thing every day. He had exactly the right tools for every part of the job—$60 for a specialty wrench which will make the job quicker and better is well worth it, even if he only uses it a couple times each week. And before he even got started, he looked over our framing and recognized a few potential areas that might interfere with the shower placement. With his instruction I made a few adjustments so that everything would come together perfectly.
My work is good. But the professional plumber did it better, he did it quicker, and even though it cost far more than if I did it myself, it was worth every penny.
At Columbus Publishing Lab, we’re professional book producers. Hats off to those of you do-it-yourself book producers who can complete all of the steps, but we believe that the quality of our books speaks for the value of hiring a professional. And we know that the royalty checks our authors receive dwarf the royalties of their average DIY peers. One big reason our authors make more is the professional quality of their finished book.
Just like your plumber or electrician, there are three things that make our results better: We practice this every day; we have all of the right tools (thousands of dollars in software and hardware); and we know all of the tricks and pitfalls.
And there’s another factor that makes our results truly professional: Producing a book isn’t just one job, it’s five unique skillsets, each of which takes years of daily practice to learn and perfect. We have individuals in-house who are experienced professionals at every single step of the process—developmental editing, copy editing, interior design, proofreading and cover design. Even our methods of distribution and fulfillment took years to develop, let alone a comprehensive and effective marketing system.
I may know how to do a little plumbing, a bit of drywall and a lot of electrical. But it would be inconceivable that as a hobbyist, I’m as good at every single job required to build a house as specialized professionals would be—excavating, cement pouring, block laying, framing, roofing, drywall, plumbing, electrical, flooring, siding, window installation, to name a few.
Some authors just want to do it themselves. I get that. I enjoy working on my house. Most of the time, even if it’s not quite as good, I’d rather be proud of my own work than pay someone else.
But there is a place for hiring professionals. If you’re serious about creating a book that will compete in the marketplace with books coming out of the major publishing houses, you need a product that is built to the same quality standard. You need all five steps of the publication process to be clean and perfect.
We’re here to help. Whether you need all five steps of the publication process, or just a little bit of help, we’d love to work with you to make your book the best that it can be. You’ve worked too hard to let a few hundred dollars stand between your manuscript and success.
-Brad Pauquette, CEO
Ready to publish? Let’s talk. Email us at firstname.lastname@example.org.
Want to learn more about the “Five-Step Publication Process”? Click here to snag a free copy of my book, The Self-Publishing Handbook, which outlines the full process. It’s a great resource, whether you choose to publish through Columbus Publishing Lab or DIY.